PROGRAMMATIC – Classic banner advertising today has a tough time. Ad Blockers are gaining more and more traction and banner blindness is increasing. DoubleClick allows us to access highly specific and targeted environments and to spread the advertising message with a strong branding effect. We also use DoubleClick as a re-targeting tool to enable us to keep our clients front of mind to anyone who has searched for their brand, products or services.
CONTENT MARKETING – Smart formats such as content marketing (via networks like Taboola, Outbrain) and native advertising are a great and intelligent way to place new, complex products and developments at the user’s fingertips – in environments that fit and are relevant to the audience; often bridging the gap and reaching people who cannot be reached via social media channels.
Leverate does not only support when setting up campaigns, our copywriters are also happy to help with content creation and optimization.
DIRECT PLACEMENTS – Leverate is also an experienced partner in traditional display advertising on all relevant online media houses. We know exactly which placements are suitable for which goals and which conditions can be realized maximally.