Advertising material creation is a critical element of any digital campaign. Depending on the objective, it may be necessary, for example, to consider a strong call-to-action in order to guide as many people as possible to the website, the online shop or a landing page.
However, most of our campaigns are not just optimized for clicks or impressions, but for hard metrics like registrations or sales. Our teams test and optimize the digital advertising material in relation to CPC and the subsequent conversion. Here we adapt the text, images and call-to-action in order to achieve the best possible results.
It’s not mandatory that Leverate has to take over the production of advertising material within the scope of an advertising campaign, but it is recommended to provide sufficient resources for this important topic in the sense of the branding & performance goals.
We do not take any advertising material live without the final GO of our clients. In the course of the cooperation, however, flexible, fast structures and processes are established in order to react quickly.